About Us

Welcome to The SweetSpot!

The SweetSpot is a family-run, community-focused business– owned and operated by mother-daughter team, Karen Moline and Lacey Reichwald. The SweetSpot is known for supporting local artists, engaging in numerous town events, and maintaining a staff that is notoriously friendly. We have two great locations to serve you better:

Nestled into the historic Whitewater Hotel building since 2006, The SweetSpot Cafe has become Whitewater’s premier destination for a hot breakfast, delicious and healthy sandwiches, soups and salads, and the best coffee and specialty drinks in town. The Cafe also provides catering for many meetings and events in the area. With a warm, inviting atmosphere, The SweetSpot is a busy hotspot for daytime gatherings of every sort and a popular destination for studying students. At The Cafe, we
value friendliness and well-crafted products, so please relax by the fire or on our front porch as we create the perfect experience for you.

The SweetSpot Bakehouse is home to the talented bakers and cake decorators of The SweetSpot. Proof that great things come in small packages, The Bakehouse has created thousands of beautiful birthday cakes, wedding cakes, cupcakes, and cookies for local customers. The cozy space, at the corner of Main and Elizabeth Streets on Whitewater’s west side, is modern and fresh and has a
convenient feature available nowhere else in town — a full-service coffee and bakery drive-thru! The Bakehouse is the place to swing by and pick up order, breakfast sandwiches on the go, donuts by the dozen, or your specialty cake order.

Our Team

  • Lacey
    Owner & General Manager
    Lacey
    Owner & General Manager

    Lacey has worked at The SweetSpot for almost as long as there has been a SweetSpot. She purchased the business in 2008 and has helped it grow into the two location, community business it is today. When she's not working behind the counter or behind the scenes, Lacey loves being outdoors, traveling, trying new things, and spending time with her husband and daughter.

  • Karen
    Owner & Cake Decorator
    Karen
    Owner & Cake Decorator

    Karen has been with the SweetSpot since 2010 and has been business partners with her daughter, Lacey, since 2011. Karen's talent for cake decorating launched the bakery addition at The SweetSpot Cafe, which would eventually grow into The SweetSpot Bakehouse. Karen's interested outside of decorating and managing the Bakehouse include camping, relaxing outside, and spending time with family.

  • Nicole
    Manager - Bakehouse
    Nicole
    Manager - Bakehouse

    Nicole has been with The SweetSpot since mid- 2014 and came to us with a wealth of experience as a barista. Her knowledge and management skills are a perfect fit for her role at The Bakehouse. Nicole is a recent graduate of UW-Whitewater and a talented musician. Aside from music, Nicole loves cooking, yoga, and (most of all) spending time with her husband and three children.

  • Jenna
    Manager - Café
    Jenna
    Manager - Café
    Jenna is our Café Manager and Community Outreach Coordinator. She has been with The SweetSpot since 2014 and has really fallen in love with the Whitewater community since moving here that year. Jenna has a passion for making people happy and loves to integrate eco-friendly practices into The SweetSpot’s everyday operations. When she’s not making amazing latte art or managing her awesome team, Jenna enjoys being outdoors and petting every dog she sees. 

Hours, Contact & Location

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Hours
Daily:
6 am – 6 pm

Phone
(262) 473-5080

Address
1185 W Main Street
Whitewater, WI 53190

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Hours
Daily:
6 am – 8 pm

Phone
(262) 473-5080

Address
226 W Whitewater St.
Whitewater, WI 53190